You can do this yourself. Growing on TikTok isn't magic, it's a formula. The entire strategy boils down to three key pillars.
Step 1: Master Your Niche & Hook
You cannot be 'a little bit of everything.' The algorithm needs to know exactly who to show your videos to. Are you 'a realtor in Halifax' or are you 'the first-time home buyer's guide for Halifax'? Specificity wins.
Once your niche is clear, you must master the first 3 seconds. This is your 'hook.' Your video's opening line must give a viewer a powerful reason not to scroll.
- Weak Hook: "Welcome to my page, today we're talking about..."
- Strong Hook: "Here are 3 mistakes 99% of people make when..."
Step 2: Replicate, Don't Reinvent
You don't need to invent new trends. You need to get good at replicating existing ones for your niche.
Your content strategy should be 80% 'proven' formats and 20% 'new ideas.' A proven format is simple:
- Find a video in your niche with 1M+ views.
- Identify why it worked (was it the sound? the text on screen? the question it asked?).
- Re-create that exact format with your own content.
Step 3: The Secret: Unbeatable Consistency
This is the one that matters most. The TikTok algorithm rewards consistency above all else.
Posting one video that gets 100,000 views is great, but it won't build an audience. Posting one video every single day for 60 days—even if they only get 1,000 views at first—will.
Why? Because it gives the algorithm 60 different 'chances' to learn who your audience is. It builds trust and creates a posting habit. This is where 99% of people fail. They burn out after two weeks because they spend 2 hours editing a video just to see 200 views.
The Problem for Business Owners...
As you can see, the plan is simple, but the execution is a full-time job. Finding trends, editing videos, and posting every single day is hard work.
If you're a busy business owner, you have a choice: spend 10-15 hours a week trying to keep up, or... let a team of experts do it for you.